FILA Launches a New Women’s Size-Inclusive Performance Collection
(FILA North America – September 9, 2021) – FILA announces the launch of its size-inclusive activewear collection, FILA Performa, ranging from XS – 4X. FILA Performa epitomizes the evolution of FILA’s iconic legacy in sport and style, and reflects the brand’s continued commitment to innovation. Defined by passion and sophistication, FILA Performa is a women’s activewear line for and by women of all sizes.
The line consists of 88-pieces of apparel including: sports bras, tank tops, short sleeve tops, long sleeve tops, hoodies, sweaters, bike shorts, leggings, and joggers. FILA Performa includes two different collections for Fall ‘21, with its debut revealing 52-pieces in a color palette of black, white, navy, bright pink, coral, blue and gray marble pattern, and trend-forward tie-dye prints. The second drop is highlighted by navy, lavender blue, and pink hues, with ribbed detailing throughout.
With refined style and superior function, the collection is the proud product of next generation engineering, technology and design. Its utilization of ergonomic cutlines, invisible support and the brand’s most advanced fabrications to date are intended to infuse unstoppable levels of strength and confidence into every sweat session and beyond.
Created over the course of 18 months, FILA’s designers and fit experts worked closely to conduct extensive research and roll out a wear testing program to create the brand’s most advanced fabrications. Designed for working out and beyond, FILA Uplift, FI-LUX, and Forza by FILA are three key fabrications created to endure everyday activities and the most arduous exercises. The technological innovations include:
- FILA Uplift can be found in all of the bra tops and a selection of tank tops, short sleeve tops and long sleeve tops, to provide support and breathability where it’s needed most. Created with LYCRA®, the fibers offer four-way stretch and shape retention. The fabric also consists of moisture-wicking technology and is completed with an antimicrobial finish to keep you dry and odor-free. Its cool-touch feel provides maximum comfort.
- FI-LUX is featured in a selection of tank tops, short sleeve tops, long sleeve tops, hoodies, sweaters and joggers, with a focus on comfort. Naturally breathable, the fabrication feels luxurious and silky soft, and lightweight to the touch. The material is completed with sweat-wicking technology that keeps you dry and a four-way stretch that moves with you.
- Forza by FILA is incorporated into all of the biker shorts and leggings, meant to compress, lift and sculpt the body during activities. Made with LYCRA® fibers that ensure shape retention and enhance freedom of movement, the breathable texture maintains comfort by way of moisture-wicking and anti-odor technology. Finished with COOLMAX® lining, the fabric keeps you dry and cool.
To celebrate the launch of FILA Performa, the brand will be partnering with female-owned workout studios and instructors throughout the country, allowing consumers to experience FILA Performa firsthand.
FILA Performa is available for purchase on FILA.com and ranges from $35 - $108. FILA Performa for men will launch in 2022.