(FILA North America) - Counter Logic Gaming (CLG), a leading North American esports organization, and FILA, iconic sportstyle brand, have announced that FILA is now the Official Apparel Partner for CLG’s Fortnite team. Beginning in July, CLG players will wear select FILA products throughout the broadcast of the first ever Fortnite World Cup. The partnership includes premier brand integration for FILA across CLG’s Fortnite Team digital platforms including player Twitch Streams and the CLG Twitter feed.
"This marks FILA’s first foray into esports, a space that continues to experience tremendous growth," said Kelly Funke, SVP of Marketing at FILA North America. “The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup, and align with a diverse team of gamers who share our commitment to creativity, passion and performance.”
"FILA is an iconic apparel brand in sports and entertainment and we are thrilled that they are joining our family of world class marketing partners with Counter Logic Gaming,” said Kristin Bernert, SVP Business Operations, MSG Sports. “We look forward to working with FILA on several initiatives with our Fortnite team, especially around the Fortnite World Cup happening in New York next month.”
"This marks FILA’s first foray into esports, a space that continues to experience tremendous growth," said Kelly Funke, SVP of Marketing at FILA North America. “The partnership with Counter Logic Gaming allows us to connect with a community of incredibly loyal fans, participate in an epic esports event like the Fortnite World Cup, and align with a diverse team of gamers who share our commitment to creativity, passion and performance.”
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About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; and The Chicago Theatre. Other MSG properties include legendary sports franchises: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, MSG’s NBA 2K League franchise. In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.com
About Counter Logic Gaming
Counter Logic Gaming (CLG) is a premier North American esports organization known for its passionate fan base and winning culture. Founded originally in 2010 as a League of Legends team by George Georgallidis, it is one of the largest esports organizations in the world. CLG fields teams in all leading esports titles: League of Legends, Fortnite, Counter Strike: Global Offensive and Super Smash Bros. CLG has won multiple championships throughout its history: the LCS Summer 2015 Championship at Madison Square Garden, the LCS Spring 2016 Championship at Mandalay Bay; and the Halo 2016 World Championship in Hollywood, California. More information is available at www.clgaming.net
About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.