FILA and the Shakur Estate Launch Special-Edition Collection of Footwear, Apparel and Accessories
(FILA Luxembourg S.à r.l.) - In partnership with the Shakur Estate, FILA has launched a special-edition collection of apparel, accessories and footwear to honor one of the most iconic musical artists in history. This marks the first-ever exclusive footwear collaboration for the Estate with FILA.
Tupac Shakur was a cultural icon with an enduring impact that transcends music. Style was a part of his story and his legacy has left a lasting mark. In an era defined by streetwear, he was a trendsetter, and his influence on the aesthetic of 90’s hip-hop and beyond has stood the test of time.
The exclusive FILA x 2PAC collection includes original recreations of iconic items from FILA’s archives and inspired by pieces worn by Tupac. It ranges from styled tracksuits, logo-laden tees, camo jackets, shorts, and vests, to paisley accents symbolic of his bandanas and his FILA sneaker of choice, the Grant Hill 2.
“The Shakur Estate is thrilled to have been given the opportunity to celebrate Tupac’s love of fashion by collaborating with one of his personal favorites - FILA,” says the Shakur Estate. Committed to being as authentic as possible, the exclusive FILA x 2PAC collection is inspired by items from Tupac’s own closet. We appreciate FILA and their intention to honor Tupac in this way.“
“Tupac had a distinct sense of style, one that is still emulated by artists and fans today,” said Tara Narayan, SVP Marketing, FILA North America. “He was an activist, musician, artist and icon, and we worked alongside the Estate to curate a special collection that is a true reflection of his aesthetic. Tupac embraced FILA and we are honored to have a small part in honoring a legend.”
The FILA x 2PAC collection includes a range of hoodies, joggers, long sleeve crewnecks, and tees, in white, navy and brown hues and featuring a co-branded FILA and 2PAC crest logo. Additional apparel offerings consist of mesh logo jerseys in three different colorways, each with FILA emblazoned across the chest. Two matching sets with a jacket and cargo pants were designed in both a camo print and light gray hue, while two vests are also offered in those same colorways. Rounding out the featured apparel are two classic tracksuits in brown and navy, and boxer shorts designed with either the paisley bandana print or an all-over FILA graphic print.
The FILA Grant Hill 2 were famously worn by Tupac in the iconic album artwork for “All Eyez on Me,” and were a staple in his daily wardrobe. Among the personal items on display at the “Tupac Shakur: Wake Me When I’m Free” museum experience earlier this year, were Tupac’s Grant Hill 2 sneakers. The FILA x 2PAC collection features two Grant Hill 2 low styles. In addition to the Grant Hill 2 Low x 2PAC ‘96 Reissue in the original red/white/navy colorway, the collaboration also includes a special Grant Hill 2 Low x 2PAC in a brown/white colorway, with design touches such as paisley accents on the sock liners and Tupac’s signature on the quarter. On the shoe’s tongue, there is a velcro patch that reveals a “Tupac cross,” while the heel strap is adorned with a gothic Tupac. Both footwear styles are packaged in custom shoe boxes featuring Tupac imagery and the bandana print.
To round out the assortment, the collection includes accessories such as bucket hats, beanies, and bandanas in colorways that tie back to the apparel and footwear.
The FILA x 2PAC campaign lookbook was shot at the “Tupac Shakur: Wake Me When I’m Free” exhibit in Los Angeles. Earlier this year, a selection of custom FILA merchandise was also available exclusively at the museum’s gift shop.
The FILA x 2PAC collection will be available on FILA.com beginning on October 4.
Over the last half-century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
About Tupac Shakur
Though his recording career lasted just five years, Tupac Shakur is one of the most cherished artists in music history, having sold more than 75 million records worldwide. In April of 2017, Tupac was inducted into the Rock & Roll Hall of Fame, making him the first solo hip-hop artist to be recognized for inclusion in his first year eligible. Tupac also found success and critical acclaim as an actor, starring in films like Juice, Poetic Justice, Above The Rim, Gridlock’d, and Gang Related. Tupac’s life and legacy continue to impact and influence culture today, from a groundbreaking performance via hologram at the 2012 Coachella Music and Arts Festival to a spoken-word appearance on Kendrick Lamar’s critically praised 2015 album To Pimp A Butterfly. In 2015, the GRAMMY Museum opened Tupac’s first museum exhibit, All Eyez on Me: The Writings of Tupac. In January of 2022, Tupac Shakur - Wake Me When I’m Free exhibit- a museum experience provided a deeper understanding of his legendary artistry and how Tupac used his creative platform to speak for the voiceless and oppressed by delving into the greater meaning of his activism, music, and revolutionary art. Currently in production, FX will be releasing a 5-part docuseries on Tupac and his mother Afeni directed by Allen Hughes.
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