FILA and Playboy Launch Women’s Apparel Collection at Urban Outfitters
(FILA North America, FILA UK) - FILA has teamed up with Playboy to launch a capsule collection, exclusively at Urban Outfitters. The new women’s range draws inspiration from 70’s styles, with trend-forward updates for the Urban Outfitters shopper.
The FILA x Playboy capsule features a color palette, silhouettes, and graphic prints that serve as a nod to the 70’s aesthetic. The collection combines the iconic FILA F-Box and Playboy Bunny logos, and includes co-branding across tracksuits, tees, tanks, shorts, and rompers. Both FILA and Playboy tapped into their extensive brand archives to incorporate special design details into this collaboration.
The capsule consists of 13 pieces, with a mix of matching sets and separates in brown, navy, white, green and marigold hues. The tracksuit puts a 70’s spin on a classic FILA style, with its wide leg bottoms and pinstripe detailing on the jacket. The collection’s two playsuits include a brown and white ribbed style, fashioned with a collar and belt. A second playsuit is adorned with an all-over print that blends FILA’s F-box logo with Playboy magazine covers from the time period. The same graphic pattern is also featured on a tank and skirt set. Rounding out the collection is a selection of ringer tees that feature archival magazine prints, as well as two halter tops and a pair of white shorts.
The corresponding campaign was photographed by Susan Berry. It was shot on Super 8 film to capture the glamour of a 70’s pool party.