FILA Signs Endorsement Deal with German Silva
ID
524844
DESCRIPTION
FILA has a history of epic and unforgettable moments in sport, supporting individuals marked by their passion and performance. Silva achieved back-to-back victories at the New York City Marathon in 1994 and 1995. In 1994, he famously recovered from a wrong turn and despite being 40 yards behind, he was still victorious. This past weekend, Silva celebrated his upcoming 50th birthday by running the New York City Marathon with his son, who was racing for the first time.
CAPTION
To launch this new partnership, FILA has introduced an apparel and footwear collection in honor of Silva. The apparel offerings for men and women reflect classic styling with a contemporary flair. A selection of tracksuits, tees and hoodies feature the FILA/Silva logo.
USAGE RIGHTS/RESTRICTIONS
CONTACT
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Heather Zellerhzeller@fila.com