Roc Nation Sports Boxer Dusty Hernandez-Harrison Partners with FILA North America
(FILA North America) -
Hernandez-Harrison Signs Exclusive Deal with FILA
NEW YORK (Dec. 10, 2015) – FILA and Roc Nation Sports boxer Dusty Hernandez-Harrison announced today that they have entered into an endorsement agreement. In the multi-year relationship, FILA will serve as the official training and fight apparel of Hernandez-Harrison as he continues to dominate throughout training camps and ring appearances.
“We are very excited to welcome Dusty Hernandez-Harrison to the FILA family, an announcement that puts an exclamation point on a terrific year for the company,” said Jon Epstein, President of FILA North America. “Dusty will add a new chapter to our lineage in the sport of boxing, welcoming the brand back into the ring for the first time in nearly two decades. A proven champion like Dusty is undoubtedly a special talent, who has risen from his start at such a young age, to the now reigning WBC Continental Americas Welterweight Champion. His record in the ring is impressive, but outside of the squared-circle he is an individual who is dedicated to his family and fans.”
“I am honored to join the FILA team ahead of my next ring appearance,” said Hernandez-Harrison. “As I continue to embark on my pro boxing career, I am confident that FILA will provide me with the gear and support I need to get my job done in the gym and in the ring.”
“Roc Nation Sports is thrilled to be bringing an iconic footwear and apparel brand back to the sport of boxing with one of the sport’s undefeated rising stars, Dusty Hernandez-Harrison,” said Michael Yormark, President & Chief of Branding and Strategy for Roc Nation. “FILA is a company with a rich history and tradition in the sport of boxing and we are honored to be able to bring them together with Dusty on this exciting and dynamic partnership. I strongly believe that this partnership with Dusty represents the beginning of a new chapter for FILA in boxing.”
Washington, DC’s Dusty Hernandez-Harrison made his professional debut as the youngest licensed professional fighter in the United States on June 11, 2011, just a month after his 17th birthday. Twenty-four straight victories would follow before Hernandez-Harrison headlined Roc Nation Sports’ inaugural throne boxing event at The Theater at Madison Square in a fight televised by FOX Sports 1 on January 9, 2015, capturing the vacant WBC Continental Americas Welterweight Championship with a dominant ten-round unanimous decision victory over Tommy “The Razor” Rainone. Since then, he’s continued his winning ways, scoring three more wins, including a first round knockout over James Wayka in his last fight on September 26.
About Roc Nation Sports
Roc Nation Sports, a sub-division of Roc Nation, launched in spring 2013. Founder Shawn “JAY Z” Carter's love of sports led to the natural formation of Roc Nations Sports, helping athletes in the same way Roc Nation has been helping artists in the music industry for years. Roc Nation Sports focuses on elevating athletes’ career on a global scale both on and off the field. Roc Nation Sports conceptualizes and executes marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy. Roc Nation Sports launched its boxing division, a full service promotional company which represents future Hall of Famer Miguel Cotto as well as undefeated stars Andre Ward and Guillermo Rigondeaux, in August 2014. Roc Nation Sports’ roster includes premiere athletes such as Robinson Cano, Skylar Diggins, Kevin Durant, Geno Smith, Victor Cruz, CC Sabathia, James Young, Dez Bryant, Ndamukong Suh, Rusney Castillo, Yoenis Cespedes, Jaelen Strong, Todd Gurley, Wilson Chandler, Erick Aybar, Justise Winslow, Willie Cauley-Stein and Jerome Boateng.
The FILA brand was established over a century ago by the FILA brothers of Biella, Italy. FILA is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition by marketing high design and style content products that are endorsed by professional athletes from around the world. Visit www.FILA.com to see the full collection of apparel and footwear.
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937