(FILA North America)
- VFILES and FILA are teaming up to release a collection of footwear and apparel for men and women. The colorful capsule takes cues from tennis, with a fresh set of styles that fuse elements of both brands. This marks one of the first collaborations through Greenhouse, Foot Locker’s new incubator developed for limited-edition products with companies and creators.
“At VFILES we believe in three global languages: Fashion, Music and Sport,” said Julie Anne Quay, Founder & CEO of VFILES.” All three worlds connect in our collaboration with the FILA team, our two brands coming together to push creative boundaries, on and off the court.”
"To align with a brand like VFILES and to be among the inaugural programs for Greenhouse was an exciting opportunity for us,” said Louis W. Colon III, Vice President of Heritage & Trend, FILA North America. "VFILES' forward-thinking approach has been a game-changer in the fashion and digital space. This partnership allows us connect with the VFILES community and tell a FILA story. As tennis continues to drive trends in streetwear and style, the capsule offers a modern nod to our rich heritage in the sport."
The VFILES x FILA apparel range includes a mix of crop tees, long-sleeve tees, sweatshirts, shorts, form-fitting dresses, and tracksuits. Signature FILA designs and trend silhouettes feature a color palette that pops, to reflect the VFILES aesthetic. Details like interlocking tennis ball graphics, color blocking, and a variety of VFILES and FILA logo treatments decorate the apparel.
The footwear offerings include four variations of the FILA Tennis 88 x VFILES. One version of the sneaker features a lime green colorway and is crafted in a fabric that mimics a tennis ball. Three additional styles are uniquely dipped in bright pink, yellow and blue hues to complement the apparel. Each pair has a dual-branded logo on the tongue, designed to look like a court, and an embroidered VFILES logo on the heel. For a custom finish, sock liners are accented with a graphic pattern and the interlocking tennis ball motif.
The lookbook, shot by photographer Cian Moore, features upcoming artist PPG Casper, Isabella Carr, and Bizar Audi modeling a selection of styles.
Select VFILES x FILA styles will be available through the NTWRK App beginning on November 8, followed by the Greenhouse App beginning on November 15. Items will also be available at select Foot Locker stores in the US, EU, Canada, Australia, and Asia, beginning on November 22.
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VFILES is an experience-based social networking platform that connects and empowers the creative global youth community. Since it began in 2012, VFILES has been responsible for changing the industry’s perception of internet culture, and provided countless opportunities to a global roster of talent. By providing opportunities to discover, connect, and collaborate, the VFILES platform brings together young and emerging creatives with the world’s most established influencers in pop culture today.
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com
to see the full collection of apparel and footwear.
NTWRK is the definitive mobile 1st video commerce platform developed specifically for Gen Z and Millennials. NTWRK's innovative model of daily exclusive product drops, live videos, celebrity talent, native purchases and social distribution creates a high energy and wide-reaching experience for brands and users. NTWRK has experienced meteoric growth since its launch in October of 2018 and has received investments from some of the most successful entrepreneurs, brands, and influential entertainers in the world including: Jimmy Iovine, Drake, Live Nation, Warner Brothers Entertainment, and Footlocker.