• 07-NOV-2018

Peloton Partners With FILA To Launch Limited-Edition Capsule Collection

(FILA North America) - Peloton, the technology company that revolutionized the fitness industry, and FILA, iconic sportstyle brand, today announced that the two companies have collaborated to launch a capsule collection of men’s and women’s lifestyle apparel. The limited-edition styles are now available exclusively at Peloton’s online boutique.
 
The Peloton x FILA capsule features seven go-to styles perfect for wear before or after class, with options for both men and women. Additionally, the collection marks Peloton’s first collaboration to venture beyond performance wear into the athleisure space.
 
For women:
  • Color block velour sweatshirt boldly emblazoned with the Peloton and FILA logos ($85)
  • Cozy, full-zip sherpa jacket, available in white ($90)
  • Matching tracksuit featuring a hooded track jacket ($90) and tearaway track pant ($75)
For men:
  • Classic warm-up suit detailed with stripes featuring a jacket ($90) and tearaway pant ($70)
  • Color block lightweight windbreaker jacket featuring a pixelated pattern ($120)
“Peloton is thrilled to partner with FILA, an iconic brand beloved for decades that shares our commitment to innovation and creating exceptional products, for our first lifestyle collaboration,” said Jill Foley, VP, Boutique at Peloton. “Our members are at the core of all that we do at Peloton and it’s been exciting to expand our online boutique beyond performance wear, working with FILA to develop fashion-focused lifestyle pieces for our community.”
 
The Peloton x FILA line features a color palette of white and red, two hues that are synonymous with both brands, as well as black. Traditional FILA styles, such as track suits, were designed with updates including flare bottoms and pique knit fabrics.  Pieces in the line also feature a dual-branded rubber patch showcasing both of the brands’ logos.
 
“Peloton is a revolutionary fitness technology company and we are excited to partner with the brand for its first foray into the lifestyle apparel space,” said Jon Epstein, President at FILA North America. “We have created a collaborative collection that brings FILA’s aesthetic to Peloton’s dedicated and ever-growing community. With FILA’s heritage in style and sport and the Peloton consumer’s active lifestyle, it was a natural fit for both brands."
 
For more information about the Peloton x FILA collaboration and to purchase the limited-edition capsule pieces while supplies last, please visit boutique.onepeloton.com.
 
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About Peloton
Founded in 2012, Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Our immersive fitness content, taught by Peloton’s roster of elite instructors, features real-time motivation and curated playlists of your favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. The company has a growing number of retail showrooms across the US and, starting later this year, will launch in the UK and Canada. For more information, visit www.onepeloton.com.
 
About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.