Kohl's, Shaun T and FILA USA Team Up on #OppRUNtunity Initiative to Encourage Healthy Lifestyle Changes
(FILA USA) - KOHL’S, SHAUN T AND FILA TEAM UP ON #OPPRUNTUNITY INITIATIVE TO ENCOURAGE HEALTHY LIFESTYLE CHANGES
Social Media Sweepstakes Winners Add Steps to Their Day with Kohl’s x Shaun T x FILA Footwear
The #OppRUNtunity initiative with Kohl's, Shaun T and FILA was an activation designed to connect with consumers and encourage them to take their first – or hundredth – step forward on their fitness journey, through simple changes in their everyday activities.
Beginning with a social media sweepstakes, participants were chosen to add steps to their day by parking far away from the Kohl’s store entrance, and engaging in a one-on-one workout with Shaun T, fitness expert and creator of best-selling workout programs like INSANITY and Focus T25. Shaun T is also the exclusive face of FILA Training Footwear at Kohl’s and the winners were provided with the Shaun T FILA Training footwear for their workout. They shared their experiences through their own social media channels, including on Twitter and Instagram with the hashtag #OppRUNtunity. Once they were on the road to healthy lifestyle changes, #OppRUNtunity drove home the importance of helping others reach that point as well.
The #OppRUNtunity events took place at Kohl's Desert Ridge in Arizona, and Kohl's Coconut Creek in Florida. The events were followed by a multi-faceted social media campaign, launched in August, to coincide with the Kohl’s back-to-school season. Additionally, the #OppRUNtunity video created for Facebook has garnered more than 689k views to-date.
Shaun T’s signature FILA Training Footwear debuted in July, with select styles now available at Kohl’s stores nationwide and Kohls.com.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915