• 28-JUN-2019

FILA x Pepsi Collection Launches Exclusively at DTLR VILLA

(FILA North America) - FILA and Pepsi have teamed up to launch a new sportswear collection of apparel and footwear, exclusively for DTLR/VILLA.  The limited-edition capsule is inspired by the heritage of two iconic brands, featuring the classic color palette and logos of both FILA and Pepsi with a fresh new twist.
 
The FILA x Pepsi line features a selection of mix and match summer essentials. The women’s apparel range includes an assortment of tees, sports bra, leggings, bike shorts, and a jersey dress to round out the assortment. Large, tri-colored FILA logos decorate the apparel, in addition to dual-branded taping and embroidered logo patches. The men’s apparel range includes an assortment of tees and shorts featuring co-branded taping as distinct design details.
 
To complement the co-branded apparel, the heritage collaboration features two different footwear silhouettes. The FILA Disruptor 2 in both men’s and women’s & the first collaboration of the FILA men’s Creator style.  The footwear design pops with FILA red and electric blue hues as well as the iconic pantone colors from the Pepsi globe logo. Both silhouettes also boast a co-branded lockup on the tongue & dual-branded insoles, along with functional hits of eye-catching 3M trim. The footwear is sold with custom packaging that tie back to each unique design aesthetic.
 
The FILA x Pepsi collection will be available to shop exclusively at DTLR locations nationwide with dedicated displays and online at www.DTLR.com.
 
# # #
 
About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit  www.FILA.com to see the full collection of apparel and footwear.
 
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
For more information, visit www.pepsico.comwww.pepsi.com
 
About DTLR VILLA
DTLR | VILLA (DTLR, Inc.) is one of the country’s most successful lifestyle retailers with over 250 stores in 19 states, spanning the East Coast from New York to Florida, the Midwest, the Southeastern U.S., and Texas. In the fall of 2017, DTLR Inc. joined forces with the lifestyle retailer Sneaker Villa Inc. to form one of the nation’s largest fashion chains. DTLR stores offer a distinctive, high energy shopping experi­ence and are uniquely positioned due to constantly evolving merchandise assortment, a wide selection of desirable brands, music-inspired retail atmosphere and strong connections with local communities. For more information, go to http://dtlrvilla.com.