(FILA USA) -
FILA, Haus of Jr. and Barneys New York have teamed up to launch an exclusive kid’s collection of footwear and apparel. The line was first released as part of thedropLA@barneys, at the retailer’s Beverly Hills, CA flagship on June 2-3.
Haus of Jr., founded in Orange County, is a luxury children's ready to wear brand. Created especially for kids, both the clothing and kicks cater to a younger crowd, offering a fresh new twist on classic FILA styles. The Haus of Jr. x Barneys New York x FILA 96 footwear styles were created in three colorways, including white/red, black/red and white/navy. Designed in tumbled leather with patent leather accents, FILA’s signature 96 logo is featured on the shoe’s upper, while the Barneys New York logo is embroidered on the tongue and “Haus of Jr.” appears across the adjustable back straps.
The complement the footwear offerings, the kids capsule consists of three apparel styles, including a t-shirt, a track jacket and matching pants. The tee is decorated with an all-over FILA logo print, while the track suit features bold, color blocked detailing in navy, red, white and black. The jacket is emblazoned with Haus of Jr.’s “Curated for the Cool Kids” moniker. Additional design elements include taping down the arms and legs of the track suit, each with FILA and Haus of Jr. logo treatments.
Following the success of the inaugural event, Barneys New York hosted a second thedrop@barneys at the Beverly Hills flagship. Tapping into the young cultural scene of LA, The Drop was reinterpreted and reimagined to capture key Los Angeles institutions. The weekend included experiential installations, more than 20 exclusive capsule collections, 90-plus brands, and designer appearances. thedropLA@barneys also featured the “Sliced by FILA” pizza parlor, with new merchandise as well as complimentary pizza and other Italian favorites.
The Haus of Jr. x Barneys New York x FILA collection is available in select Barneys New York stores and at www.barneys.com
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Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com
to see the full collection of apparel and footwear.
About Haus of Jr.
Founded in Orange County, CA. by parents of Chris and Sophia, Haus of JR is a new brand of childrens' luxury designer denim and premiums basics. Their vision is to transform simple basics into everyday essentials with close attention to detail - to create trendy yet timeless pieces. And just like their Children's names, Jordyn and Ryder, each piece in the Haus of JR collection is unisex.
About Barneys New York
Barneys New York (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world’s top designers, including women’s and men’s ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 16 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.