FILA to Debut New Legend and Colorful Play Tennis Collections in Melbourne
(FILA Luxembourg S.à r.l.) - FILA sponsored tennis players will debut two colorful, show-stopping collections on court in Melbourne this January. The bold, rich hues of the men’s Legend collection and the flattering and fun silhouettes of the women’s Colorful Play collection are sure to turn heads at the first Grand Slam of the 2020 season.
Men’s Legend Collection
FILA’s newest iteration of the Legend collection is an eye-popping stylistic melding of rich design history and of-the-moment trend. Deeply inspired by FILA’s Italian heritage, the Legend collection features bold, color-rich pieces in a Chinese red, pacific and white palette that are sure to pop in the hot Australian summer. The Legend Polo lives up to its name with striking horizontal color blocks, while the alternate Legend Striped Printed Polo sets a new standard with bold vertical striping. The Colorblocked Crew and Piped Crew highlight the same eye-catching colors in varying designs.
Each of the tops pairs perfectly with the classic piped drawstring Legend Short, available in white or pacific. A retro FILA Tennis Tee completes the ensemble, while a UV Blocker Sleeve Top offers protection from the strong Australian sun. The Legend collection will be worn in Melbourne by Top 20-ranked FILA sponsored tennis players Diego Schwartzman and John Isner, among others.
Women’s Colorful Play Collection
Top female FILA sponsored players, including World No. 1 Ash Barty, No. 2 Karolina Pliskova, No. 9 Kiki Bertens and No. 14 Sofia Kenin will be ready to burst onto the scene at the season’s first Grand Slam sporting the bright and brilliant Colorful Play collection. Vibrant tropical hues of electrifying blue, green citrus and pops of ripe cantaloupe come to life in soft-edged silhouettes that blend comfort, performance and style in true FILA fashion.
The Colorful Play collection boasts a variety of tank options, including the artful, cross-back Cami Tank, the Halter Tank, the attention-grabbing Racerback Tank and the color-blocked Full Coverage Tank - each of which are offered in varieties of the collection’s primary color palette of white, amparo blue and green ash. Each tank also incorporates illusion mesh accents for just the right amount of flare. The Short Sleeve V-Neck Tee in solid amparo blue with green ash accents is the perfect option for those desiring more conservative coverage.
These tops pair back to either the flutter-hem Flare Skort for a playful nod to the collection’s name, or the traditional A-Line Skort for a classic silhouette. The Colorful Play Jacket and UV Blocker Sleeve Top round out the collection.
All FILA sponsored athletes will wear new colorways of the Axilus 2 Energized on court in Melbourne. The women’s shoe complements the smooth pastels of the Colorful Play collection with a green ash / amparo blue / white colorway, while the men will wear a pacific / white / FILA red palette. FILA’s most popular performance tennis shoe ever propelled the brand’s roster of sponsored players to unparalleled success during the 2019 season, including a career-best year for Barty, who won her first Grand Slam title in Paris and reached the World No. 1 ranking on two different occasions.
FILA has a long and distinguished history in the world of tennis that includes endorsements of ATP Tour and WTA athletes, tennis tournaments and organizations. FILA is a sponsor of the BNP Paribas Open, the Tennis Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Western & Southern Open, the Porsche Tennis Grand Prix, the Argentina Open, the Cordoba Open, the Rio Open, the Brasil Open, the Rakuten Japan Open and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, the Argentine Tennis Association (AAT) Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.
The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.
Global Fila-United Statesglobalcontact@fila.com-