FILA’s “Between The Lines” Pack Celebrates the Brand’s DNA
(FILA North America) - FILA's "Between The Lines" pack is a nod back to the iconic pinstripe design that appeared on many of the brand's early tennis apparel pieces. From the BB1 polo to the Settanta jacket, these items are truly special in the way that they continue to stand the test of time and style. The pinstripe is a simple design element that not only altered the landscape of how players looked on the court, but it also put FILA at the forefront of tennis style. This is a brand story worthy of celebrating, with the introduction of the "Between The Lines" pack.
The pack features three styles that incorporate fresh takes on classic FILA silhouettes. There are two versions of the F-13. One features a white premium suede and the other is dressed in a blue premium suede. While the latter offers for a more tonal look, the former carries original red and blue branding. Both styles include the same logo treatment on the midsole and tongue. The Original Tennis boasts a similar look, in the classic white/blue/red leather on-court version. The Original Fitness opts for a cream based look with a blue outsole. All three styles feature one common component: the pinstripe collar lining. The Cream F-13, Original Tennis, and Original Fitness all display navy pinstripes, while the FILA Navy F-13 is suited with white pinstripes.
We believe there is more than meets the eye when you look "Between The Lines." Embedded in this pack are stories behind FILA's DNA, style history, iconic athlete moments and much, much, more.
Release date: Friday March 3, 2017
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937