FILA PARTNERS WITH MOUNTAIN DEW’s GREEN LABEL EXCLUSIVES (GLX) PROGRAM ON A FOOTWEAR COLLABORATION
FILA x GLX
Exactly like the pair that debuted in the 90’s, the FILA x GLX M-Squad contains design and functional elements making it one of our most versatile silhouettes. Mixing the technical fabrication needed for rugged outdoor and indoor basketball courts with trend driven style accents. The collaboration features a premium all black suede upper with embroidered FILA logo branding. The pair sits atop a Dew Lime Green inspired outsole, carried over into a speckled midsole. Other product highlights include GLX branding on the sock liner and foot-bed & along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration will be available exclusively at FILA.com & Footlocker on 12/9 at a retail price of $90.
About FILA USA:
For 105 years, FILA has believed that beyond activity, sport is an ever-expanding identity fueled by passions for excellence, adventure, competition, and pleasure. And so we have spent the last half-century accompanying those who courageously challenge limits and defy expectations while radiating sophistication. It is through this uncommon experience that we have learned: anyplace, anywhere, life in motion is a beautiful thing.
Mountain Dew Green Label Exclusives (GLX) Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Mtn Dew® brand
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®.
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937