FILA Brazil Designs Special Rio Open Collection to Celebrate the Event
Camila de Paula Souza, who is responsible for leading the clothing creation, highlighted key points in the development process:
“When creating a product we think of every detail, from the line to the end product, everything to offer greater comfort without forgetting about style. We want people to feel well dressed in and out of court. This is our legacy," said Camila, FILA Brazil's product manager.
Customization with style
FILA will offer a unique customization service, where consumers can customize t-shirts (based on pre-existing models purchased from the official store) with two letters, such as the initials of their first name and last name, next to FILA's iconic F-Box logo.
The FILA Tennis Rio Open collection will be available for purchase at the FILA Store - Rio Open's official store, at the Brazilian Jockey Club, from February 18 to 26, where there will also be products from other categories: Running, Heritage, Training and Kids. The exclusive items from the tournament collection will also be available at Físico e Forma's stores, in the city of Rio de Janeiro.
Felipe RosaMarketing Director, Latin AmericaBrazilfelipe.firstname.lastname@example.org-