(FILA North America) - Within the FILA retail shop at the BNP Paribas Open, the brand hosted a fashion launch party to unveil the new men's and women's Heritage tennis collections. FILA’s sponsored male and female athletes debuted these updated styles on-court at the BNP Paribas Open in Indian Wells. The event also marked the debut of the limited-edition FILA x Official BNP Paribas Open footwear. This special collaboration features the brand's Original Tennis 2.0 silhouette, made from premium materials and designed to fuse elements from both sides.
FILA sponsored athlete John Isner, was on-hand to help launch the new apparel and footwear, and participate in a Q&A session with fans. Isner spoke about representing an iconic brand such as FILA, the importance of both performance and style in tennis apparel, and the lifestyle shoe design.
Models showcased the new FILA Heritage offerings as a live DJ entertained visitors. Guests also had an opportunity to browse FILA's Heritage concept shop within the retail tent, highlighting fresh new fashions from the brand’s tennis and lifestyle lines.