LOVE FILA by Marion Bartoli Launches in Stores Worldwide
(FILA Global) – The high-fashion tennis collection designed by former Wimbledon champion Marion Bartoli makes its global debut in select retailers across the United States, as well as in international locations in London, Paris, Berlin, Hong Kong, and Seoul.
Earlier this year, the world got its first glimpse of LOVE FILA, a limited-edition collection of women’s tennis styles designed by former Wimbledon champion, Marion Bartoli in collaboration with sportswear company, FILA. It wasn’t long before the collection caught the eye of tennis athletes and fashion lovers alike, who were particularly drawn in by the clothing’s colorful graphics, unique designs, and overall versatility. In May, the line made its on-court debut on tennis athlete Jelena Jankovic, who sported the “Court Central” dress at the BNP Italian Open in Rome. And now, LOVE FILA is making its debut in a number of specialty retail locations around the globe.
Ever since the collection made its global debut on April 15 in the United States, LOVE FILA has made its way to a number of select international locations, including stores in Paris, Berlin, Hong Kong, and China. The collection kicked off its series of international launches at the BHV Marais in Marion’s home city of Paris, France on May 15 with an exclusive event on the store's rooftop terrace that included a meet-and-greet with Marion, herself. On May 28, LOVE FILA made its way to Asia, where it unveiled at FILA's flagship store in Hong Kong's famous iSquare shopping center. The event was complete with the presence of three models, who showed off key pieces from the collection in the store's front windows. Over the next few weeks, LOVE FILA is scheduled to make special debuts at Harrod's and Selfridge's in London, England, as well as at Neiman Marcus in New York City. Additional launches will also take place in Brazil, Japan, and South Korea.
For more information about the clothing, or to learn more about FILA's collaboration with Marion Bartoli, please visit the LOVE FILA official website at www.lovefila.com. For the latest information and photos from any of the international locations, please check out any of FILA's official social media channels. You can also follow along on social media using the #LOVEFILA and #FILATENNIS hashtags. LOVE FILA by Marion Bartoli is currently available in select retail locations across the United States, France, and Hong Kong. You can also purchase items from the collection online at www.fila.com.
The FILA® brand was founded in 1911 in Biella, Italy by the Fila brothers. Since 2007, the FILA® brand has been owned and operated by FILA Korea Ltd. FILA North America designs, develops and markets FILA® branded athletic and leisure shoes, apparel and a range of sport accessories. The lineup is sold through department and specialty sporting goods stores, tennis and resort clubs and on www.FILA.com. Visit www.FILA.com for more information.
ABOUT MARION BARTOLI
When she first hit the courts, French native Marion Bartoli astounded tennis fans with her intensity and unorthodox two-handed forehand, one of many signature techniques that would later earn her the title of 2013 Wimbledon Champion. Throughout her professional career, Bartoli amassed eight WTA singles titles and three doubles titles. In addition to her 2013 Grand Slam title, she was the Wimbledon runner-up in 2007 and a semifinalist at the 2011 French Open. In January 2012, Bartoli reached a career high ranking of #7 in the world.
Following her success as a professional tennis player, Marion forayed into fashion, embracing her entrepreneurial spirit to embark on a career in design. She enrolled as a full-time student at the fashion school Central Saint Martins, in London, and has developed apparel, jewelry and footwear collections. Marion continues to remain active in the tennis world, offering her expert analysis as an on-air broadcaster.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915
Barbara MoraGlobal Marketing ManagerItalybarbara.email@example.com+39 015 0991155+39 335 7462469