FILA USA Returns with the “All-City” Pack Just In Time for Independence Day
(FILA USA) –
The Pack Pays Homage To the Pillars Of Breakdancing and Graffiti
FILA has had a long standing rapport with the Hip-Hop culture for upwards of three decades now. While, the brand has seen a plethora of Hip-Hop’s elite don the F-Box logo, other elements of the culture have gravitated equally. Graffiti and breakdancing, have also identified with the brand strongly as well. From graffiti murals across the world to some of the elite B-Boy’s sporting, the brand was embraced culturally across the board. FILA celebrates that portion of our lineage with the release of the “All-City” pack, a trio of classics paying homage to those pillars of the culture. The term was a term used when a writer or crew was considered to be "up", only a select few were to be considered “All-City.”
The “All-City” pack features new colorways of the Original Tennis, Original Fitness, and M-Squad. The Original Tennis sports a very clean look with a tumbled-leather white upper, with reflective and hints of red speckle detailing on the iconic-flag. The Original Tennis appears closely in look, also sporting a white/navy/FILA red color-up with a splash of gray. Other details include a contrast navy blue sole, Other details include a contrast navy blue sole, reflective back counter with red speckle detail, flat white laces and traditional FILA branding. The M-Squad is reintroduced for the first time in a number of seasons, sporting a tumbled-leather white upper, gum bottom, perforated underlays and tongue. The pair boldly holds a navy color-up on the midsole, as well as the FILA “M” detail quarter.
The “All-City” pack drops July 3rd in celebration of Independence Day on FILA.com and select retailers.
M-Squad - $75
Original Tennis - $75
Original Fitness - $70
Images (Additional Images Upon Request):
Marketing & PR Specialist
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937