FILA USA Brings Mobile Gaming Tennis Truck to the Streets of Miami
(FILA USA) – FILA brought the excitement of the game to the streets of Miami, by adding a mobile marketing vehicle to the mix.
The FILA tennis mobile truck visited the Miami market from March 23 to March 29, to coincide with the Miami Open tournament and other hip happenings during that time. The traveling activation began by driving from its home base in Dallas, Texas, to Miami, Florida. While cruising the city streets in Miami and stopping at a variety of high-traffic locations, the truck promoted FILA tennis offerings in a unique and unexpected way. FILA capitalized on the embedded tourists and crowds within the area, as visitors were encouraged to step up and "Start A Racket."
The 12 ft. truck was branded in FILA's Spring '15 "Start A Racket" tennis campaign. The bright and boldly designed exterior showcased the women's Platinum collection and promoted the #StartARacket hashtag. To add an element of excitement for consumers, one side of the vehicle featured an interactive, virtual tennis game. This custom-made, FILA-branded game was created specifically for this activation. Passersby had an opportunity to "Start A Racket" with a racquet in hand, as they played the game. Visitors to the truck left with FILA product giveaways, including specially created sunglasses, featuring the FILA logo and the #StartARacket hashtag. FILA departed having left its mark on Miami - Game. Set. #StartARacket.
The FILA mobile truck location stops included:
- The Ritz-Carlton Key Biscayne
- CocoWalk Miami
- Dadeland Mall
- Tennis Plaza
- Match Point Tennis
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915