FILA Partners With Shoe City for the Second Edition of the “Puzzle Piece”

ID

470925

DESCRIPTION
(FILA North America) – Last year, FILA and Shoe City partnered together for the first edition of the “Puzzle Piece.” The style selected for the collaboration shoe was The Cage, a retro streetball silhouette. The pair was draped with a lush “Light It Up Blue” tonal suede upper with a multi-colored puzzle piece lining, and an embroidered puzzle piece logo on the tongue. A portion of every purchase was donated to Autism Speaks to help raise awareness, fund research and change the future for those who struggle with autism spectrum disorders. According to the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), one in every 88 children are diagnosed with Autism in the United States.    Almost one year to date, FILA and Shoe City return for the second edition in the “Puzzle Piece” series. In 2017, the FILA F-13 silhouette is selected. Dressed in a mostly white tumbled leather upper, the classic F-13 features the FILA-flag in the “Light It Up Blue” color, as well as suede overlays along the eye-row, and strap.  Much like the first edition of the series, the sock liner, back tongue and footbed are dressed in a multi-colored puzzle piece print to tie back to the Autism Awareness official symbol and messaging. Additionally, that same print is displayed on the shoe laces.   The collaboration shoe drops this Thursday, April 20th, on YCMC.com and in select Shoe City doors. For every purchase made, Shoe City will donate $10 to Autism Speaks.   Pricing: Mens: $79.99 Grade School: $64.99 Pre-School: $59.99
CAPTION
(FILA North America) – Last year, FILA and Shoe City partnered together for the first edition of the “Puzzle Piece.” The style selected for the collaboration shoe was The Cage, a retro streetball silhouette. The pair was draped with a lush “Light It Up Blue” tonal suede upper with a multi-colored puzzle piece lining, and an embroidered puzzle piece logo on the tongue. A portion of every purchase was donated to Autism Speaks to help raise awareness, fund research and change the future for those who struggle with autism spectrum disorders. According to the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), one in every 88 children are diagnosed with Autism in the United States.    Almost one year to date, FILA and Shoe City return for the second edition in the “Puzzle Piece” series. In 2017, the FILA F-13 silhouette is selected. Dressed in a mostly white tumbled leather upper, the classic F-13 features the FILA-flag in the “Light It Up Blue” color, as well as suede overlays along the eye-row, and strap.  Much like the first edition of the series, the sock liner, back tongue and footbed are dressed in a multi-colored puzzle piece print to tie back to the Autism Awareness official symbol and messaging. Additionally, that same print is displayed on the shoe laces.   The collaboration shoe drops this Thursday, April 20th, on YCMC.com and in select Shoe City doors. For every purchase made, Shoe City will donate $10 to Autism Speaks.   Pricing: Mens: $79.99 Grade School: $64.99 Pre-School: $59.99
USAGE RIGHTS/RESTRICTIONS
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Contact

  • Sean Lynch
    FILA
    United States
    212 726 5937